Today on Rise of The Young we are joined by a very special guest. Joe Foster inherited his grandfather's shoemaking company, JW Foster and Sons, together with his brother. In 1958, they formed a companion company "Reebok," having found the name in a South African dictionary won in a running race by Joe as a boy. Since then, Joe and Reebok have pioneered the world of sneakers, becoming one of the largest sneaker manufacturers in the world. They have won Olympic, Commonwealth and European medals as well as accomplishing World Record Breaking Performances.  Joe's new book, Shoe Maker is available now and details his incredible story.  Get Shoe Maker here: https://rb.gy/nirycg Follow Joe here: instagram.com/reebokthefounder/  Learn more about your ad choices. Visit podcastchoices.com/adchoices