66 - Chelsea Riggs, Amika

In Ep. 66 of Earned, Conor sits down with Chelsea Riggs, Global President of top-ranking professional haircare brand Amika. To start the episode, we learn what attracted Chelsea, who joined the founding team of Amika out of college, to the then-small startup, and how she worked her way up in six years from being a business development manager to Global Brand President. We then dive into Amika’s standout success on social in recent years, and hear how building a more sophisticated influencer marketing engine—and a dedicated “A-team” creator community—helped propel this growth. Next, Chelsea explains why the sales team is so important to a beauty brand, as they are the “eyes and ears to the customer,” before sharing how Amika leverages its community of professional hair stylists for product feedback. Finally, we learn why Amika, which earned Sephora’s “Clean at Sephora” seal last year, has evolved its product line to include clean, responsibly sourced ingredients—plus, Chelsea reveals that the brand is on its way to receiving a B Corp certification.