Generative Now | AI Builders on Creating the Future Julie Bornstein: Building the Future of Fashion with AI
Jul 3, 2025
Julie Bornstein, former COO of Stitch Fix and founder of The Yes, now leads Daydream, an AI-driven fashion discovery platform. In this conversation, she discusses how her retail experience has shaped her vision for e-commerce. Bornstein explores the evolution of online shopping and the role of natural language search in enhancing consumer experiences. She also shares insights about navigating the challenges of launching a startup during the pandemic and the innovative ways AI can revolutionize the fashion industry.
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Daydream’s Interactive Fashion Search
- Daydream is an AI-powered fashion search engine designed to interact like an in-store shopping experience.
- It understands regular language queries, helping users find fashion items easily, save favorites, and share with friends.
Career Shaped by Search Passion
- Julie has pursued search and shopping technology since the 1990s, starting with Nordstrom.com.
- Her career has been a continuous journey towards improving online shopping through emerging technologies.
Evolution from Stitch Fix to Daydream
- Stitch Fix focused on real-time personalized recommendations using AI despite inventory limits.
- The Yes targeted engaged fashion customers with AI, evolving toward natural language search with Daydream.