Social Media Money Makers

Ep 48: The Content Strategy That Grew a Brand Account to 100K Followers

Dec 17, 2024

Discover how a brand grew its Instagram following to nearly 100,000 in just over a year! Learn about the power of B-roll videos and storytelling-driven hooks for engaging content. Lo shares the 'Rule of Three' for repurposing ideas, ensuring creators can stay consistent without burnout. Monetization tips are also revealed—start with your own experiences and identify audience pain points. Whether you’re a newbie or pivoting niches, actionable strategies are outlined to help you succeed in the social media landscape!

38:57

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Quick takeaways

Adapting content strategies, such as using B-roll videos and storytelling hooks, significantly enhanced audience engagement on social media.

Lo's 'Rule of Threes' method for repurposing content helps creators maintain consistency and reduce burnout while effectively reaching their audience.

Deep dives

The Evolution of Stan's Social Media Strategy

The social media strategy for Stan has seen significant growth, particularly under the guidance of Lo, who has been influential in building the brand's Instagram and TikTok presence. Growing nearly 100,000 followers in a year and a half highlights the success of adapting content strategies based on platform performance. Initially focusing more heavily on talking head videos, the shift towards shorter, more engaging content, such as B-roll with text overlays, has led to increased viewer engagement and interaction. This evolution reflects the changing dynamics of social media, where storytelling rather than simple informational posts resonates more with audiences.

Intro

3min

Evolving Social Media Strategies

22min

Getting Started with Monetizing Social Media

3min

Navigating Social Media Monetization: Building Trust and Understanding Your Audience

4min

Finding Your Product Fit

5min

Unlocking Social Media Success with an Essential Tool

2min

In today’s episode, I’m joined by Lo (@stanforcreators 100k), the face behind Stan’s social media and someone who’s played a key role in growing the brand’s Instagram to nearly 100,000 followers in just over a year. Lo shares the strategies that helped the account skyrocket, from the importance of adapting content formats to what’s working now on Instagram, like B-roll videos with text and storytelling-driven hooks.

We also dive into Lo’s “Rule of Three” method for repurposing ideas into multiple content types, helping creators stay consistent without burning out. Later, I shift gears and ask Lo to guide me through the steps of monetizing on social media, whether you’re brand new, pivoting your niche, or figuring out what digital product to create first. Lo emphasizes starting with your experiences, identifying your audience’s pain points, and testing different ways to serve them, like 1:1 coaching, ebooks, or video courses.

This episode is packed with actionable insights for content creators and entrepreneurs looking to grow their audience, streamline their strategies, and start making money online. Don’t forget to check out the Stan for Creators Instagram page, and help them hit that 100K milestone!

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Social Media Money Makers

Ep 48: The Content Strategy That Grew a Brand Account to 100K Followers

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Evolution of Stan's Social Media Strategy

Content Creation and the Rule of Threes

The Importance of Storytelling in Brand Marketing

Monetization Strategies for New Creators

Remember Everything You Learn from Podcasts