Business Untitled Ginny Wright, CEO of Audemars Piguet | Business Untitled Episode 10
Dec 20, 2023
Ginny Wright, CEO of Audemars Piguet Americas, discusses luxury timepieces, industry trends, and sustainable luxury. From iconic watch designs to cultural relevance, Wright shares her journey of shaping the future of haute horlogerie.
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Family Ownership Enables Long-Term Boldness
- Audemars Piguet blends family ownership with long-term thinking to make bold, culture-forward moves.
- That freedom enabled early partnerships with Jay-Z and LeBron that shifted luxury norms.
From Capitol Halls To Luxury Schools
- Ginny Wright described walking halls of Congress during senior year and landing a legislative assistant job.
- That start led to PR, digital work, and eventual luxury industry education in France.
Learn The Craft To Lead A New Category
- Ginny intentionally studied watchmaking, physics, and client intimacy to adapt from skincare to haute horlogerie.
- She invested in masterclasses and mentorship to close domain knowledge gaps quickly.