S9e14: Roanne Adams – Putting the Process Into Practice

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Dec 5, 2024

Roanne Adams, the visionary founder and Chief Creative Director of RoAndCo Studio, joins the conversation to share her transformative journey through self-care and the Hoffman Process. She discusses how personal growth shapes her entrepreneurial path, emphasizing the importance of aligning personal values with business practices. Roanne also reflects on navigating the emotional turbulence of partnerships and the healing power of vulnerability. Her commitment to serving others through creativity and community shines throughout their inspiring dialogue.

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ANECDOTE

Unexpected Hoffman Recommendation

Roanne Adams's financial advisor suggested the Hoffman Process after she shared news of her business partner leaving.
This advice, during a moment of stress, led her to sign up for the Process as a 40th birthday gift.

INSIGHT

Self-Awareness During Crisis

Roanne's partner leaving triggered feelings of abandonment, fear, and self-doubt regarding her ability to run the business alone.
However, her established spiritual practices and self-awareness enabled her to approach the situation with a degree of preparedness.

ANECDOTE

Burnout and Self-Care

Roanne's past experience with burnout, including her daughter's premature birth and type 1 diabetes diagnosis, shaped her understanding of self-care's importance.
The Hoffman Process became a pivotal tool in her journey toward prioritizing her well-being.

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Roanne Adams, founder and Chief Creative Director of RoAndCo Studio, is our guest today. In this wide-ranging conversation, Roanne and Sharon cover many topics. You’ll hear them speak of self-care, the spiritual journey, relationships, and business, to name a few. What stands out is Roanne’s commitment to putting her Process into practice, personally and professionally.

It’s often fascinating how people learn about the Hoffman Process. Frequently, it comes through word of mouth. In Roanne’s case, she heard about it from her financial advisor after receiving difficult news. Roanne walks us through this moment with candor and grace, a moment that brought her to the Hoffman Process.

As a visionary business owner in the design world, Roanne knows the creative and often turbulent world of entrepreneurship well. Through her Process, she found clarity. She also realized that part of her purpose is to serve others. Roanne deepened her capacity for self-care and her ability to pass this knowledge on to others through her work.

We hope you enjoy this conversation and learning about Roanne’s journey of change through her rich life stories.

More about Roanne Adams:

Entrepreneur, visionary, and holistic thinker, Roanne Adams is the founder and Chief Creative Director of RoAndCo Studio, a creative agency based in New York and Los Angeles known for its artful and strategic approach to branding and design. Founded in 2006, the studio quickly gained recognition for Roanne’s intrepid ability to build scalable brands from the ground up. Over the past two decades, Roanne and her team have launched a myriad of brands across various industries, from startups to Fortune 500 companies, including Google, Estée Lauder Companies, Kin Euphorics, and many more.

As one of the few female Creative Directors and studio owners in the industry, she prioritizes nurturing opportunities for women leaders—working with nonprofits and being honored as a UN Women’s Champion for Change. Throughout her career, Roanne has won numerous awards, served on the AIGA New York chapter board, and was named one of New York’s most outstanding design professionals by T Magazine. In 2016, she created Romance Journal, a magazine devoted to raising collective consciousness through the female lens, donating 100% of the proceeds to charities.

Roanne just launched State of Feeling, a transformative curriculum delivered through retreats and workshops for women founders and leaders, helping them align their personal purpose with their businesses. She is also embarking on a new regenerative hotel project in Todos Santos, Mexico called Oraphae with her husband, Johnny Wahba (also a Hoffman graduate). With a passion for healing, sustainability, and regeneration, Roanne infuses beauty and meaning into every endeavor.

Social Media:

Instagram:
Roanne
RoAndCo
State of Feeling
Oraphae Hospitality

LinkedIn:
Roanne
RoAndCo

As mentioned in this episode:

Quad Check: A practice to support you in checking in with all four parts of your Quadrinity: Spiritual Self, Intellect, Emotional Self, and Body. To practice Quad Checks with others, join our virtual Quad-Check at 8:00 am PT on Instagram. We also hold an Appreciation and Gratitude practice daily at 6:00 pm on Instagram.

Todos Santos, Mexico