REWORK
More Than a Month of Once
Mar 27, 2024
Co-founders of 37signals, Jason Fried, and David Heinemeier Hansson, discuss their latest product Once, with a unique pay-once-own-forever model. Topics include pricing strategy, long-term profitability, future plans, risks in product launches, and deciphering the right value for customers.
26:14
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Quick takeaways
- Transitioning to a buy-once ownership model for software products challenges the conventional subscription approach.
- Long-term profitability outweighs short-term gains, emphasizing persistence and strategic perspective for product growth.
Deep dives
Product Umbrella 'Once' Performance Evaluation
The launch of the product 'Once' under the new product umbrella has been successful, selling well over a thousand copies within the initial phase, but sales have slowed down post-launch, a common trend in the industry. The co-founders acknowledge the long-term effort required to maintain and grow the product's presence, emphasizing realistic expectations and continuous promotion and improvement. Amid comparisons to their established SaaS product, Basecamp, they view 'Once' as a new model that requires persistence and dedication to establish itself.
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