Philip Zimbardo is a psychologist and a professor emeritus at Stanford University. He’s probably best known for his book The Lucifer Effect, which is a powerful and disturbing look at why good people do bad things, based on the findings of the Stanford Prison Experiment. His latest initiative is the Heroic Imagination Project, where he looks at the psychology of heroism and, in particular, at why some people act heroically on behalf of those in need.
