97: 5 of the Best-Worst PR Excuses from the Week: The rhetoric behind the response

Sep 1, 2020

26:09

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*Jerry Seinfeld voice* What's the deal with all these lame excuses from people??!!

The last weeks of August 2020 were far from sleepy and dull.

From the DNC to the RNC; from Jerry Seinfeld to Jerry Falwell, Jr. - what a week for people speaking their minds about the heated issues of the week.

On the podcast, the best/worst excuses we heard from the week from people and organizations that landed in hot water. What they said and the likely strategy behind the response.

Denial, shift the blame, bolstering, minimization, mortification, transcendence, and attacking the accuser. Response strategies to lessen the blow to a reputation.

Mentioned on the podcast:

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