The Purposeful Marketing Podcast #92: How to make messaging matter in B2B marketing? Ft. Anthony Pierri, Cofounder & Partner, Fletch PMM
Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest Anthony Pierri, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups.
In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition.
With a keen focus on tailoring messaging to specific audiences, our hosts and guest explore the power of features and value propositions in addressing customer needs head-on.
Drawing from their wealth of experience, our panel emphasizes the importance of conducting voice of the customer interviews to glean invaluable insights and refine messaging strategies accordingly. From filtering feedback to actioning it effectively, you can find out how to harness customer feedback to drive meaningful improvements in your messaging approach.
Learn why understanding the nuances of your audience's pain points is key to delivering messages that captivate and compel action.
As the conversation unfolds, listeners gain practical tips for aligning messaging with different content formats and ensuring consistency across channels. From website copy to social media posts, learn how to craft a cohesive narrative that resonates with your target audience at every touchpoint.
Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your messaging game and leave a lasting impression on your audience.
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~Market with purpose for the everyday practitioner ~
Connect with the hosts:
- Mary Keough
- Aaron Weekes
- James Boeckmann
Connect with the guest: