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What does it take to build products that scale to millions of users? Gojko Adzic, renowned author and creator of multiple industry-shaping tools, shares his journey from coding enthusiast to full-stack product legend. Gojko has written some of the most influential books in product management and agile practices, including Specification by Example, Impact Mapping, and his latest, Lizard Optimization. His tools like MindMup and Narrakit have garnered millions of users, and in this episode, Gojko opens up about the strategies and lessons that fueled this growth.

Gojko discusses how he built Narrakit from scratch, overcoming product management challenges and optimizing user experience at every stage. He introduces the concept of "Lizard Optimization," revealing how unconventional user behaviour can lead to breakthrough innovations in product development. Whether you're a product manager, developer, or agile enthusiast, this episode is packed with actionable insights.

Key Takeaways:

Scaling to Millions: Discover the strategies Gojko used to grow Narrakit to over 9 million active users.
Product Optimization for All: Learn how Gojko designed his tools to be accessible to both technical and non-technical users alike.
Lizard Optimization: Gojko introduces his unique framework for identifying opportunities from unexpected user behaviours.
Turning Feedback into Growth: Hear how Gojko translates customer feedback into valuable product enhancements.

Perfect for product managers, agile coaches, and anyone looking to take their products to the next level, this episode will leave you inspired to think differently about user feedback and product growth.

Links and Resources:

Connect with Gojko Adzic on LinkedIn: Gojko Adzic
Learn more about Gojko’s work: narrakit.com
Get a discount on Gojko's newest book: https://leanpub.com/lizardoptimization/c/XoTxTJtAXZb3

Tune in now to gain deep insights from one of the most influential voices in product management and agile practices!

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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