Rainmakers

#14 Rick Caruso

49 snips
Mar 20, 2025
Rick Caruso, a real estate developer who built a $5.8 billion empire, discusses his unique approach to retail development. He shares how he transformed vacant parking lots into thriving shopping centers like The Grove by engaging with the community. Caruso reveals how regulatory challenges became opportunities and highlights the importance of innovative design that blends modern needs with historical character. His commitment to preserving local heritage has redefined the retail landscape in Los Angeles, creating spaces that resonate with the community.
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ANECDOTE

Burden Place Story

  • Rick Caruso bought a lot at 333 La Cienega, next to the Beverly Center, to develop his first shopping center, Burden Place.
  • He navigated intense community opposition by listening to their concerns, resulting in an unconventional but approved design resembling a parking garage with retail.
ADVICE

Find Opportunity in Constraints

  • Find opportunity in constraints.
  • When others see obstacles, view them as opportunities to differentiate yourself.
ADVICE

Listen First, Build Second

  • Listen to residents' concerns first, then build.
  • This collaborative approach gets projects approved and creates community advocates.
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