50: Aligning Food System Practices & Consumer Expectations with Roxi Beck

Free-from, GMO, naturally grown, organic, sustainable, cage-free. You name it, there's a label for it in the food you are buying. But, what do they all mean? Which one is right for you? Your guest?

Consumer's expectations around food and beverage are changing. The diversity of needs, wants and customs is vast. How do those who provide the food — farmers, manufacturers, grocers, chefs, hotels, event planners, servers — stay on top of the needs, communicate and build trust in their products and help consumers make informed decisions?

Roxi Beck works with The Center for Food Integrity, a not-for-profit organization whose mission is to help today’s food system earn consumer trust. In this episode of Eating at a Meeting, she and I will talk about how a "transparent, sustainable food system” can "align with consumer expectations” to create delicious tables.

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