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This year has been challenging for many brands, but there's hope on the horizon. Unlocking here insights and expert tips on how you can tackle Black Friday Cyber Monday head-on and come out stronger than ever.

In this episode, Jordan West shares an exclusive series dedicated to preparing your brand for the holiday shopping season! He dives into the essential strategies to make the most out of this year's BFCM. He also shares a Viral Topic: Using an irresistible offer to attract customers. If you’re a DTC brand, be sure to never miss this one.

Listen and learn in this episode!

Key takeaways from this episode:

Consider starting your promotions early and extending them into December to tap into the gift-giving season.
Instead of offering better discounts as Black Friday and Cyber Monday approach, provide different promotions throughout the sales period.
Avoid pricing strategies that may frustrate customers, such as increasing discounts as time goes on.
You don't have to put your entire store on sale.
Use data from Shopify reports to identify the products that are most likely to sell well during the BFCM promotion.
Make sure to order products early to ensure availability from your suppliers.
Rather than highlighting the percentage off, display the resulting slashed price.
Consider the potential seasonal demand and forecast accordingly using Shopify reports.

Recommended App/Tool:

Tapcart: https://www.tapcart.com/

ABC Analysis: https://help.shopify.com/en/manual/products/inventory/abc-analysis

Triple Whale: https://www.triplewhale.com/

Lifetimely: https://www.lifetimely.io/

Cécile Marx - Les amitiés toxiques (2022)