Growing up in ranching we are often not taught how to run a business that grows crops and raises livestock. This means that often times our marketing suffers. Art McElroy has been on a journey to learn to market livestock better. He has also sought to graze more efficiently and effectively. Now his son, Lee, has joined him in these efforts. Today we discuss the powerful difference the marriage of better grazing and better marketing has made in their business.

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Episode 517: The KISS ROOM September 2025