Lard Works in Mysterious Ways: Charles Mayfield’s Unconventional Skincare Success Story

Welcome to the Beyond Fulfillment Podcast! In this episode, we dive deep with Charles Mayfield, entrepreneur, bestselling cookbook author, regenerative farmer, and founder of the innovative lard-based skincare brand, Farrow.

Packed with key entrepreneurial lessons, Charles shares how his journey from co-authoring Paleo Comfort Foods cookbooks led him to pioneer a sustainable skincare line rooted in regenerative farming. Discover the unique path of launching a product in a "saturated" skincare market, facing challenges with consumer perception, and why transparent, ethical sourcing is a game-changer for modern brands.

Timestamps:

Charles’ leap from culinary to skincare entrepreneurship (00:00:12)

Overcoming challenges of lard-based product marketing (00:02:56)

Consumer education & building authentic brand trust (00:09:15)

Entrepreneurial mindset shifts, scaling, and building a family business legacy (00:10:51, 00:13:45)

Transparent, ethical sourcing & connecting with customers (00:15:34, 00:19:32)

Business wisdom from farming and raising pigs (00:22:17)

Don’t miss actionable takeaways on branding, scaling, leveraging customer stories, and staying true to your values. If you found value in this episode, make sure to like, comment, and subscribe for more interviews with successful entrepreneurs and insights for growing your business!

Connect with Charles on LinkedIn: https://www.linkedin.com/in/charles-mayfield-34a5972/

Learn more about Farrow: https://farrow.shop/

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