Scale Your SaaS 124: Content Marketing Best Practices - with Steve Pockross
I had a terrific chat with Verblio CEO, Steve Pockross. Steve has done an excellent job building and scaling his company, which provides content market services to help companies generate inbound leads. In particular, we talked about:
- The advantages and disadvantages of a SaaS/Services hybrid company
- How content marketing should fit into your overall marketing strategy
- Why investing in your people and culture can make all the difference
I really enjoyed Steve's philosophies on marketing and business as his terrific experience has guided him well.
To learn more about Steve and Verblio, visit: https://www.verblio.com/
Find Steve on LinkedIn at: https://www.linkedin.com/in/spockross/
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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.
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