In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy.
Tune in to learn:
- Why ABM playbooks aren’t linear, and how to build for real-world back-and-forth buyer behaviour
- Why you need both timeline-based and signal-based playbooks
- How to align the playbooks with the buyer journey stage
- The importance of multithreading—and how to maintain momentum during long dormant periods
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Full-Funnel B2B Marketing Show