How The Market Impacts Your Rates

Pricing your self-storage units isn’t just about setting a number and hoping for the best—it’s about staying informed and adapting to market conditions. In this episode, we break down why keeping an eye on your local competition, regional trends, and even seasonal factors is essential for optimizing your rates and specials.

Topics covered include:

• Market Research Tactics – How to track competitor rates using AI, rate-scraping services, or manual calls
• Comparing Apples to Apples – Why it's crucial to compare similar unit sizes and property types
• Rate Adjustments & Local Development – How new construction, economic shifts, and population changes impact pricing
• The Role of Specials & Discounts – When to offer promotions and when to hold firm on pricing
• Seasonal Pricing Factors – How college schedules, moving trends, and local events should influence your rates

Whether you're using technology or old-school research methods, staying ahead of market trends ensures your pricing remains competitive and profitable.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions