After a tough couple of years, I’ve been spotting some really positive signs in agencies over the past six months; clients seem to be spending, delayed projects are being given the green light and new business pipelines are flourishing.
But there is no escaping the wider economic picture and we should rightly be bracing ourselves for impact on future marketing spend. And whilst there is much we can’t predict, or control, strengthening our relationships and communication with our clients is only going to stand us in good stead for the future.
In this episode I chat to the brilliant Trenton Moss from Team Sterka. We discuss the rollercoaster of agency ownership, what happens when inbound new business referrals dry up, the power of growing prospect communities and how to become a relationship master.
We are giving away a copy of Trenton’s book: Human Powered. Simply listen in to find out how to win.
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Small Spark Theory: a marginal gains approach to new business and marketing