The Do You Even Blog Podcast Is blogging dead (plus AI predictions) w/ Doug Cunnington
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Dec 4, 2023 
Doug Cunnington, an SEO and blogging expert known for his Keyword Golden Ratio technique, dives into the future of blogging amidst the rise of AI. He tackles pressing questions: Is blogging truly dead? What’s in store for it as AI tools proliferate? Doug shares insights on the decline of community engagement in traditional blogging, the challenges of e-commerce reliance on organic traffic, and the necessity for ethical content strategies. He also discusses navigating AI’s impact on content quality and his own experiences transitioning to diverse platforms like YouTube.
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Blogging's Evolution
- Blogging's vibrant reader communities have largely migrated to social media platforms.
- Niche site blogging, reliant on SEO, faces uncertainty due to Google's algorithm updates and the rise of AI.
Niche Site Strategies
- Diversify traffic sources beyond Google search due to its volatility.
- Consider shorter-term projects or building sites for sale, given the uncertain future of niche site SEO.
Short-Term Site Focus
- Pete has started a dozen sites this year, primarily as testing grounds for his app development projects.
- He acknowledges the short-term nature of these sites and plans to sell some.