Thinking of utilizing TikTok marketing for your business? Not sure whether to go for organic content, paid advertising, or influencer marketing?

On today's episode, host Mark de Grasse sits down with Gavin Bell, the Founder of Yatter, to talk about marketing on TikTok. Gavin explains that success on TikTok combines compelling creativity with data-driven optimization. TikTok users prefer raw and engaging videos over the highly edited videos that brands typically use on Instagram or Facebook.

If you're not using TikTok's engaged audience to market your brand, you're missing out on the over one billion monthly active users.

Listen in to learn how you can take advantage of one of the world's most popular apps and what you can do to strike the perfect balance between authentic creativity and marketing.

IN THIS EPISODE YOU'LL LEARN:

The evolution of earned and paid social media marketing
How to advertise on TikTok
Understand that the best TikTok ads don't look like ads, but they still need to convert
Essential TikTok content ideas that actually work
The type of businesses that should not be on TikTok
How to use TikTok-style ads on other social media channels
Why you never want to sell on your TikTok feed

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