Morning Quickie
Changing the Makeup Industry ft. Rea Ann Silva
Apr 16, 2024
Rea Ann Silva, creator of Beautyblender, talks about revolutionizing the makeup industry with her iconic product. She shares the inspiration behind Beautyblender, how it solved makeup artists' challenges, and the story behind its creation. The podcast dives into her makeup career journey, challenges with high definition, and the innovative tool that transformed the industry.
06:36
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Quick takeaways
- Rea Ann Silva invented the Beauty Blender to solve the challenge of achieving natural makeup looks in high definition, revolutionizing the makeup industry.
- The creation of the Beauty Blender stemmed from the need for a portable tool that could maintain an airbrushed look and eliminate the inconvenience of removing actors from set for touch-ups.
Deep dives
Creation of Beauty Blender from Makeup Artistry Experience
Struggling with reaching a ceiling in makeup artistry despite making good money, the speaker, a single mother, sought ways to increase her income to secure the future. Through working on the show 'Girlfriends' and the necessity to make makeup look natural in high definition, she invented the Beauty Blender. Transitioning from traditional sponges to reshaping them into an egg shape, she realized the need for a larger tool to achieve seamless makeup application. This accidental creation revolutionized the industry.
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