Morning Quickie Changing the Makeup Industry ft. Rea Ann Silva
Apr 16, 2024
Rea Ann Silva, creator of Beautyblender, talks about revolutionizing the makeup industry with her iconic product. She shares the inspiration behind Beautyblender, how it solved makeup artists' challenges, and the story behind its creation. The podcast dives into her makeup career journey, challenges with high definition, and the innovative tool that transformed the industry.
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Career Ceiling Led To New Income Search
- Rea Ann Silva describes hitting a ceiling as a makeup artist while raising her daughter and needing more income.
- She sought ways to monetize her skills beyond on-set work to support family obligations.
High-Definition Sets Sparked Product Idea
- Silva recounts becoming department head on the show Girlfriends, where HD filming exposed makeup flaws.
- That pressure pushed her to develop a method to make makeup look natural on high-definition sets.
A Small Tool Changed Makeup Perception
- Silva notes Beautyblender solved a visible makeup problem that made HD cameras reveal pores and lines.
- A simple shaped sponge changed how makeup reads on camera and in everyday use.