Welcome to episode 9 of the Legal Tech StartUp Focus podcast (www.legaltechstartupfocus.com/podcast). In this episode your podcast host, Charlie Uniman, interviews Omer Hayun, co-founder and CEO of Bestpractix (www.bestpractix.com), legal tech software that provides a customized and streamlined approach to contract drafting, review and negotiation.

Charlie covers Omer's career path, with Omer explaining how he moved from obtaining his degree from law school, and practicing law in Israel, to working on the business side in Israel (including performing in-house counsel duties) and, inspired by a desire to minimize the repetitive "grind" that business lawyers so often face, to founding Bestpractix., Next Omer explains what Bestpractix's software does to help law firms and in-house legal departments efficiently manage their organizational contract knowledge by providing access to only the most relevant contract precedents when assisting lawyers in the preparation and negotiation of contract language.

Charlie and Omer go on to discuss (i) the "feature focus" that legal tech startups should emphasize when marketing and selling to their customers, (ii) Omer's experience in entering the US legal tech market from his home base in Israel (particularly when it comes to developing a network of legal tech-related contacts in the US), and (iii) if, and to what extent, it's helpful for non-technical legal tech founders to know what software development and product management are all about (Omer himself having a software engineering background).

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