For a while I was anti-juicing because I found myself consuming a lot of sugar with very few health benefits. But I wanted to flip my own script and introduce you to a brand-new juice company. These juices don’t cause a blood sugar spike. Instead, you get a lot of phytonutrients and the bonus opportunity to support small farmers.

In this episode of Bulletproof Radio, I’m talking about juicing with Farmers Juice founder and CEO Junaid Kalmadi. Farmers Juice is the world’s first keto-friendly and functional green juice line with adaptogens, antioxidants and mushrooms. These ingredients boost focus, increase athletic performance, and create a sense of calm.

Farmers Juice juices contain no GMOs, artificial colors/preservatives, synthetic fertilizers or toxic persistent pesticides.

“Cold-pressed juicing takes one to 1.5 pounds of produce and it separates the liquid from the solid and the juice from the pulp,” Junaid says. “It creates this really concentrated and potent beverage that has all sorts of nutrients of roughly three to five plates of salad in one drink.”

And thanks to high pressure processing, Farmers Juice retains all the ingredient goodness. Another bonus that the juices stay fresh for 20 days.

Most juice companies use sugar-based ingredients. Instead, Farmers Juice uses a mint, basil, lime, lemon, turmeric, and ginger combination. This gives your tastebuds a tingle every time you drink it and contains only four to five grams of sugar per juice bottle.

“I think juice companies selling sugary drinks, even though they have good intentions, contribute to the health care burden of 240 million Americans being overweight or obese and nearly 125 million Americans that are diabetic or prediabetic,” Junaid says. “Juice does not need to be part of the problem; it can be part of the solution.”

In addition to supporting human health, Farmers Juice also prioritizes decreasing food waste by partnering up with Alliance of Family Farms to get the “ugly produce” that often gets thrown away. Then, they donate their extra pulp to local farmers for cattle feed. All of their produce comes from small farmers in California.

Farmers Juice is good for you, local farmers and the planet. That’s something I can get behind.

Enjoy! And get more resources at Dave.Asprey/podcasts.

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291 | Market With Meaning | with Brendan Kane