#50: Prompt Engineering Best Practices from OpenAI, How GPT-4 Could Reshape Healthcare, and The Hidden Costs of AI Adoption

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Jun 6, 2023

Dive into the world of prompt engineering with six essential tips from OpenAI to enhance AI outputs. Explore the transformative potential of generative AI, particularly in healthcare, where it could improve patient outcomes and reduce costs. Discover the challenges and hidden costs businesses face when adopting AI technologies. There's also the debut of the Falcon 40B, a revolutionary open-source AI model, and excitement surrounding Apple's upcoming AR and VR headset launch, hinting at its potential impact on the tech landscape.

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ADVICE

GPT Best Practices

Write clear instructions, provide reference text, and split complex tasks into simpler subtasks to improve GPT outputs.
Give GPTs time to "think," use external tools, and test changes systematically for better results.

INSIGHT

Generative AI in Healthcare

Dr. Wachter found GPT-4's clinical reasoning abilities similar to a good medical resident, showing potential for healthcare transformation.
Wider AI deployment could improve patient outcomes and reduce costs, but faces resistance from entrenched interests and data privacy concerns.

INSIGHT

AI Pricing Impacts Adoption

Microsoft's potential pricing models for AI features in Office 365, including a $100,000 annual fee for 1,000 users, could influence AI adoption.
Other SaaS companies like Box and Coda consider similar pricing strategies, impacting business decisions and potentially creating pricing pressure.

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Thanks for joining us for episode 50! While AI breakthroughs slowed down this week, insights, best practices, and conversations continued. Paul Roetzer and Mike Kaput catch up on the artificial intelligence news impacting marketing and business leaders.

OpenAI dropped chat prompt suggestions

Logan Kilpatrick from OpenAI gave us helpful tips on crafting prompts. Quite simply (or so it seems), Kilpatrick offers six strategies for getting better results: write clear instructions, provide reference text, split complex tasks into simpler subtasks, give GPTs time to "think", use external tools, and test changes systematically. Is it that easy? What has OpenAI learned, and how can marketers follow these strategies while still differentiating themselves?

Could generative AI transform healthcare?

Could generative AI transform healthcare for the better? One expert thinks so. Dr. Robert M. Wachter, professor, and chair of the Department of Medicine at the University of California, San Francisco, outlines why in a new essay commissioned by Microsoft. In it, Dr. Wachter says he’s optimistic that generative AI systems like GPT-4 have the potential to reshape how healthcare works. This article caught Paul’s attention, and Paul and Mike break it down on the podcast, discussing not only marketing but also better patient outcomes and a reduction in healthcare costs.

High costs and AI adoption

According to a new report from The Information: “More than 600 of Microsoft’s largest customers, including Bank of America, Walmart, Ford, and Accenture, have been testing the AI features in its Microsoft Office 365 productivity apps, and at least 100 of the customers are paying a flat fee of $100,000 for up to 1,000 users for one year, according to a person with direct knowledge of the pilot program.” The proposed pricing models for AI features will impact business leaders' decision-making regarding AI adoption, especially small businesses.

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