On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-how-ikea-developed-cult-like-following-biggest-challengers-resale-rental?_gl=1*1brdm30*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjE0NzYxOC45Ni4wLjE2ODYxNDc2MTguMC4wLjA.
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Behind the Numbers: Reimagining Retail