Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t?

In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves.

This is the 44th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:07) Meet Our Guest: Gaetano DiNardi
(03:16) The Traffic Paradox: Attribution in the AI Era
(07:32) Brand Entities: "How Do I Rank on ChatGPT?"
(17:23) LLM Conversion Rates and The "Dark SEO Funnel"
(26:39) "Search Everywhere": The Role of Video and Multimedia
(30:52) SaaS Content Strategy: Ungating the PDF

(34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide
(44:33) Rethinking Top-of-Funnel Content
(51:42) Gaetano’s Life Outside of Work

👉 Read the full article and explore additional insights:

https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era

Where to find Gaetano DiNardi

LinkedIn: https://www.linkedin.com/in/officialg/
X: https://x.com/gaetano_nyc
Website: https://marketingadvice.io/

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

🎙 Listen to The Search Session on your favorite platform:

YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

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