The Small Business Big Marketing Podcast with Tim Reid Bellroy founder Andy Fallshaw attributes just one word to his brand's success | #536
Jan 25, 2021
Andy Fallshaw, founder of the iconic Australian brand Bellroy, shares how a single made-up word fuels their success. He discusses the evolution from a travel wallet to an iconic brand, emphasizing innovative marketing and storytelling. Fallshaw dives into the challenges of multiple startups, the birth of the Carryology community, and how Bellroy redefined wallet design. With a focus on collaboration and sustainability, he highlights the importance of emotional connections and adaptability in product development.
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Initial Travel Wallet Failure
- Andy Falshaw's travel wallet design initially failed at Rip Curl because it didn't resonate with their target audience.
- Later, the same design thrived under Bellroy, proving the importance of brand-audience alignment.
Ten Businesses Strategy
- Andy and his brother aimed for success by starting ten diverse businesses, anticipating a high failure rate in startups.
- This approach allowed them to experiment and identify which ventures gained traction, leading to Bellroy's eventual success.
Pod Shifter Story
- One of their ventures, Pod Shifter, aimed to allow users to adjust podcast playback speed.
- However, it became obsolete when major platforms incorporated this feature, highlighting the importance of anticipating market changes.