Curious Cases Memory Swap
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Jun 27, 2025 
In this intriguing discussion, Professor Amy Milton, a behavioural neuroscience expert from the University of Cambridge, and Professor Chris French, an anomalistic psychology specialist from Goldsmiths University, explore the bizarre world of memory. They examine the potential of memory manipulation, revealing how easily memories can be blurred or implanted. Topics include the psychology behind paranormal experiences, the malleability of memory, and innovative techniques for transforming fear. Get ready to rethink recollections and question the very fabric of your memories!
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Memory Is Malleable, Not Exact
- Memory is not a perfect playback but a malleable, reconstructive process.
- We tend to recall gist and fill in missing details with plausible fabrications.
Two Main Memory Types
- Memories divide into explicit (conscious) and implicit (unconscious) types.
- Emotional content is an implicit memory linked to cues like environmental sounds triggering feelings.
Memory Conformity Effect
- Memory conformity happens when co-witnesses influence each other's recall, spreading inaccuracies.
- Suggestions and group discussions can heighten false memory reports up to 60%.