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Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft.
Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work.
https://ellessmedia.com/csi/ux-team-of-one/
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highlights
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