Why Young People Should Choose the Trades Skilled Careers Coalition, NCCER Talk Constructions Future

The construction industry doesn’t have a labor problem, it has a marketing problem.

In this episode of Construction Champions, host Ron Nussbaum talks with JJ Owen, Executive Director of the Skilled Careers Coalition, and Jennifer Wilkerson, Vice President of NCCER, about how we can rebuild the reputation of construction and inspire the next generation of builders.

They discuss how social media storytelling, mentorship, and authentic on-the-job content are transforming how Gen Z and Gen Alpha view the trades and how every contractor can get involved.

What You’ll Learn in This Episode

Why construction doesn’t need hype, it needs authenticity

How to make the trades aspirational again through real storytelling

How TikTok & YouTube creators are reshaping recruitment

The “Tool Belt Generation” what Gen Z really thinks about the trades

How to connect contractors directly with local schools

Why apprenticeships are the real four-year degreeThe massive opportunity for parents, coaches, and mentors to help

How to turn awareness into long-term careers and pride in building America

Learn more:

https://skilledcareers.org

https://www.nccer.org

FREE Skool group!https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23

Listen on Wreaths Across America RadioMondays at 2pm ET and Saturdays at 8pm ET

https://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadio

Connect

Ron

https://www.linkedin.com/in/ron-nussbaum

https://www.ron-nussbaum.com/

BuilderComs: The Client Communication Hub for Construction

https://www.buildercoms.com/

Website

https://www.constructionchampionspodcast.com/