The Business of Authority Choosing An Unconventional Niche
Aug 3, 2023
48:39
Do you have an unconventional niche?
Talking Points
- How to choose a specialization
- What you can find out when you go deep into a specific area
- Picking a niche that’s intriguing to you
- How much choice people really want
- The Why Conversation
- Focusing your limited resources onto a specific point
- Why you should do a search to see what clients will see when they search for businesses like yours
- Incorporating your interests or passions into your branding
- Why money-based decisions don’t help you find your niche
- Who you want your message to resonate with and who you don’t want it to resonate with
- Making changes for the better
- Experimenting with a change in order to test the market
Quotable Quotes
“Best practices only get you so far.” –JS
“The easiest way to solve problems is to focus on some aspect of who you’re serving and figure out how your expertise can tackle that problem.” –RM
“It’s like hope is not a strategy—luck is not a strategy either.” –RM
“If you want things to be better, well, better is a change. You have to change something if you want things to be better.” –JS
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