The Search Session The Old and the New of Content Marketing and PR | Lexi Mills & Ross Simmonds
How is content marketing evolving in the age of AI? What’s the new role of PR in SEO? And how are brands adapting to changing search behaviors?
In this episode of The Search Session, host Gianluca Fiorelli dives into these pressing questions with two industry leaders:
- Lexi Mills – CEO of Shift6 Studios
- Ross Simmonds – CEO of Foundation Marketing & Head of Growth at Distribution.ai
From the decline of traditional SERP clicks to the rise of AI-driven discovery, we’ll explore the biggest shifts in content consumption, PR strategies, and brand visibility.
This is the 3rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
(00:26) Welcome and Introduction
(01:44) The Shift in SERP Clicks and Content Consumption
(08:28) How Businesses Are Adapting to New Search and Discovery Trends
(14:15) AI’s Impact on Content Strategy: Human vs. Machine Collaboration
(22:00) The importance of not mimicking competitors but owning your own voice as a brand
(31:40) Using AI for Media Engagement and Thought Leadership
(38:07) Preparing for the Future of Cont ent Distribution and Engagement
(43:12) Learning from Failures in Content Creation and Marketing
(48:29) The Fun Questionnaire
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Where to find Lexi Mills
Linkedin: https://www.linkedin.com/in/leximills/
X: https://x.com/leximills
Website: https://leximills.net/
Where to find Ross Simmonds
Linkedin: https://www.linkedin.com/in/rosssimmonds/
X: https://x.com/TheCoolestCool
Website:https://rosssimmonds.com/
Where to find Gianluca Fiorelli
Linkedin: / gianlucafiorelli
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.b...
Website: https://iloveseo.net/
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Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/
Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking