Forecasting, Modeling, and Planning

Mark and Jesse discuss the value of forecasts, models, and annual planning. They emphasize the importance of future-oriented planning while cautioning against rose-tinted forecasting. The chapter explores the concept of scarcity in forecasting and the importance of considering peaks and valleys in cash flow. They reflect on their annual planning process and discuss challenges of rapid growth and the impact of the pandemic. The speakers also discuss books, dialects, and correct pronunciation. They emphasize the significance of forecasting and planning in making informed decisions and touch upon challenges of coordination.