

EP85 - Curate Your Way to Better Clients -- with Cam from LENSEL
Sep 29, 2025
Cam, a wedding photographer with 15 years of experience and founder of LENSEL, delves into the art of curation in photography. He emphasizes that taste is more crucial than portfolio size in attracting clients. Cam discusses the importance of intentional browsing and developing a creative 'diet' to refine one's artistic vision. He shares insights on common curatorial mistakes and the significance of niching down to create a coherent brand. Finally, he offers tips for combating creative blocks, encouraging photographers to explore and learn from diverse influences.
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Taste Trumps Gear
- Taste is the real differentiator for photographers, not just technical skill or gear.
- A clear personal perspective attracts the right clients more than a huge portfolio.
Use An Antenna And Your Filter
- Keep an "antenna" tuned to trends but always filter what you see through your own experience.
- Apply your personal filter so you don't just copy trends; make them yours.
Scroll With Intention
- Practice intentional scrolling: set aside dedicated time to look for inspiration.
- Organize saves into folders by theme so your visual library becomes a useful resource.