Community-Centric Fundraising: A New Era for Nonprofits with Maria Rio

In this episode of Agents of Nonprofit, we welcome Maria Rio to explore Community-Centric Fundraising (CCF)—a fresh, equity-driven approach to fundraising that prioritizes the needs of the community over individual donors. Maria breaks down the ten principles of CCF, compares it to traditional donor-centric models, and shares actionable insights for nonprofits looking to make the shift.

Topics We Cover:

• Maria’s journey into the nonprofit world
• What Community-Centric Fundraising (CCF) means and why it matters
• The key differences between donor-centric and community-centric models
• The ten principles of CCF and how nonprofits can apply them
• The origins of CCF and its evolution over the past eight years
• The benefits of adopting a community-driven approach to fundraising
• Challenges and misconceptions about transitioning to CCF
• The future of nonprofit fundraising and where CCF is headed

To Learn More and Connect with Maria:
Maria Rio on LinkedIn
The Small Nonprofit Podcast
GoFurtherTogether.ca
Nonprofit AF Blog
The ten principles of Community-Centric Fundraising

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