98. What Benchmarks Your Agency Needs To Really Understand Profitability with Marcel Petitpas

What Benchmarks Your Agency Needs To Really Understand Profitability

We talk all about clients here on The Happy Clients podcast, but without a healthy business, not much else matters! In today's episode, we invited Marcel Petitpas from Parakeeto onto the podcast to talk about all things profitability management.

In this episode, you'll learn how Marcel and his team help their clients understand:

1. What should I charge?
2. What should my margins be?
3. What should I make my hires?
4. What % and key metrics should I track?

If you're running an agency in 2022, this is a must-listen!

We'll see you in the episode.

[HELPFUL LINKS]

Onboarding Checklist: Grab our onboarding checklist here. 

[ABOUT THIS PODCAST]

Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.

Cheers, to happy clients!