Remote brand strategy work for dummies (me).

In this episode, I walk you through some of the tips, tricks and challenges I have when it comes to working remotely. Doing digital workshops, managing client expectations, research international brands and a lot more.

We talk about:

Downsides:

• Workshop: picking up on non-verbal communication is a lot harder
• A lot harder mentally to do → Split it up
• Trust by being there physically is not there
• Client perception: less 'valuable' in a way
• Understanding local culture can be hard

Tools:

• Notion - Project management & strategic follow up
• Holabrief - Collaborative strategy exercises 
• Mural - Miro - workshops
• Zoom - Hangout → Iriun webcam - proper setting - lights - Elgato cam link
• Other tools: Slack - Whatsapp (watch out) 
• Video ask - Typeform - Surveymonkey

Benefits:

• Do it with everyone in the world, open up your market
• More Interactive, collaborative approach

Tips

• Have more one-to-one conversations
• Keep workshops fun and light
• Use digital technology → make it alive - place images - gifs - use canvasses
• Research: Make sure you understand product & experience, cultural differences
• Use google trends & other tools to analyze local differences
• Check-in from time to time, stay connected, feel like a team
• Presentation: these things are important always, but even more so when doing them remotely:
  • Pre presentation preparation, make sure you have built up to the presentation, with workshops, with sessions, check-ins, with interviews, ... The presentation is a celebration of the work done before
  • Always set the goal of the presentation at the beginning, make sure expectations are aligned. It's even harder online to catch little nuances so be crystal clear about what you are going to present
  • Pauze - even more - do around -, ask everyone what they think, breathe, let room for discussion but keep the presentation going

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com