How NFTs Can Help Grow a Business

There’s an explosion happening in the NFT space, with institutions taking their first small steps into what remains a largely unexplored opportunity for them. Beyond use-cases such as investing in digital collectibles is the core purpose of a non-fungible token: proof of ownership. Blockchain-powered properties of immutability and provenance can enhance transparency and provide liquidity to businesses across multiple industries. Robin Schmidt, the head of video and Multimedia at The Defiant, asks Ben Whitby, who oversees regulatory affairs at Qredo, and Fitz Tepper, the vice-president of operations at Rally, about advances in real-life NFT utility that will be critical to sustaining growth beyond the hype. Recorded on July 7, 2022.

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