Lead on Purpose with James Laughlin Sam Browne: Secrets of NZ’s biggest LinkedIn influencer (110,000+ followers)
Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery - https://www.jjlaughlin.com/newsletter
In this episode of Lead On Purpose, I chat with Sam Browne—musician turned LinkedIn strategist—who went from zero to 100,000 followers in just two years by showing up with value, honesty, and a killer hook.
No bots. No shortcuts. Just high-trust content that works.
What You’ll Learn in This Episode:
- How Sam used storytelling to rebuild his career after COVID.
- The hook formula that triples post engagement.
- Why your banner and headline matter more than you think.
- How to turn posts into paying clients (without sounding salesy).
- The truth about video, carousels, and what’s working in 2024.
- Why giving away your best ideas leads to more business, not less.
Why You Should Listen:
If you’re trying to grow a personal brand that attracts real opportunities, this episode is a goldmine.
🎧 Listen now—and grab Sam’s free guides via his LinkedIn profile (linked below).
This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz
- Connect with Sam on LinkedIn here -https://www.linkedin.com/in/sam-browne/?originalSubdomain=nz
- Have a look at Sam’s courses here - https://sambrowne.gumroad.com
- Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery - https://www.jjlaughlin.com/newsletter
-----
Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/
James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.
Send me a personal text message
- If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.com