Advisor Marketing Made Simple

Advice Line: Referrals vs. Digital Marketing For Doubling AUM (Paul Sydlansky)

Oct 9, 2024

Paul Sydlansky, Founder of Lake Road Advisors, dives into strategies for doubling his firm's size in five years. He debates the merits of digital marketing versus client referrals, emphasizing the importance of personal relationships. Paul discusses tracking referral sources and online leads, sharing insights on effective marketing metrics. He also highlights the value of email marketing and client gifting techniques that prioritize meaningful connections. Tune in to learn practical tips for enhancing client engagement and sustainable growth!

43:13

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Episode guests

Paul Sydlansky

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Episode notes

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Quick takeaways

Balancing digital marketing and client referrals is crucial for sustainable growth, emphasizing the need to refine both strategies based on effective tracking.

Building strong client relationships through personalized engagement and structured referral programs significantly enhances client loyalty and drives organic growth.

Deep dives

Marketing Growth Strategy

A key discussion revolves around strategies for Paul to double his firm’s growth within five years. Currently managing around 95 clients and approximately $75 million in assets, Paul expressed a desire to enhance his marketing efforts after experiencing steady but slow growth over eight years. He currently produces a range of content monthly, including blog posts and videos, and utilizes social media for outreach. The focus is on refining his approach to attract more qualified leads, especially mid-career professionals who need guidance in managing family finances.

Intro

2min

Evolving Marketing Strategies for Targeting Busy Families

2min

Tracking Referral Sources and Digital Lead Conversion

2min

The Complexities of Growth in Financial Services

3min

Balancing Referrals and Digital Marketing

24min

Mastering Email Marketing and Client Gifting

10min

Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply

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How do you double your firm's size in five years? Is it through digital marketing or client referrals?

In this LIVE "Advice Line" episode, financial advisor Paul Sydlansky joins us to discuss supercharging his firm's growth. With 95-100 clients and $75 million in AUM after 8 years, Paul wants to take his marketing to the next level. We dive deep into his current strategies and provide actionable advice to help him reach his ambitious goals.

Key questions we answer include:

► Should I focus on digital marketing or client referrals?

► How can I improve my referral process?

► What metrics should I track to measure marketing success?

Even if you're not aiming to double your firm's size, this episode illuminates how to refine your marketing strategy, leverage your strengths, and create sustainable growth. Tune in to learn how to balance digital efforts with relationship-building to attract and retain ideal clients.

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