Startup Hypeman: The GOAT to Market Show S17E1: How To Lead A Team Through A Merger With SearchSpring CEO Peter Messana
It's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now?
This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio.
Kicking off our first episode is Searchspring's CEO Peter Messana.
Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia.
It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start remodeling.
In my conversation with Peter he shares how the deal came together, what metrics they focused on to decide if it was a good move, why they chose to keep the Searchspring brand over Nextopia, and the way they messaged the change to the team.
Peter's contact info:
This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off.
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