For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days OPTION 4: Product Scaling Adding more products and testing these new products on Facebook OPTION 5: Export you winning ads from an existing Ad account Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

and

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

★ Support this podcast ★

SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy