“It's really about being beyond definition, writing your own path, you know, keeping promises in a world that breaks them.” Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Podcast Impact Theory to discuss various facets of entrepreneurship, business strategies, and brand building. They talk about concepts such as the critical importance of keeping promises in business, the necessity of experiencing failures before tasting success, and the value of associating a brand with long-term goodwill. The conversation also highlights how entrepreneurs can make their businesses unique and extraordinary (one of zero) by keeping promises, giving first, earning approval, and creating their own paths. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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➤ Check out full episode on YouTube!

Timestamps:

(0:35) - Understanding frame of reference

(3:12) - Importance of defining things

(6:41) - Impact of beliefs and values on behavior

(9:55) - The power of feedback and learning

(18:06) - Importance of setting goals

(25:41) - Breaking down the sales process

(29:12) - Intricacies of cause and effect

(39:12) - Importance of leverage in business

(42:33) - Identifying business opportunities and competitive dynamics

(51:30) - Understanding the nature of business

(01:00:45) - Journey of entrepreneurship: stages and challenges

(01:07:57) - The impact of a strong brand on business success

(01:24:50) - The role of business in solving problems

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The Country Full Show: Monday, September 22, 2025