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Jimmy Daly joins the podcast to talk about how pro trail runners currently handle social media obligations, what can be improved, how they can measure their ROI to brands they work with, and how those brands can better support athlete content creation efforts. We riff on a constant theme in this show - how to grow the sport of Mountain Ultra Trail Running. And finally, we have a ton of fun going back and forth on some business ideas we'd like to see take shape in our sport.
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