#9 [Teardown] LinkedIn Ads from Aikido Security

In this episode I go over LinkedIn Ads from Aikido Security. I love their no BS but tongue in cheek approach to marketing and fantastic brand stunts (remember OnlyScans?). I also explained a framework I like that fits quite nicely into this approach.

Links⁠

• Aikido Security in LinkedIn Ads library https://www.linkedin.com/ad-library/search?accountOwner=aikido+security
• Aikido Security https://www.aikido.dev/
• Jakub Czakon ⁠ https://www.linkedin.com/in/jakub-czakon/
• LinkedIn Framework from Impactable https://www.youtube.com/watch?v=DqpiSyH7-Y8&list=PLkUlQWMs43Ej774fAkMc7kuTloulOu6zy

Chapters

• 00:00 Understanding Aikido's Advertising Strategy
• 03:13 Layers of Advertising: Cold, Retargeting, and Conversion
• 06:28 Creative Approaches in Cold Layer Advertising
• 09:26 Building Trust: Testimonials and Case Studies
• 12:33 Differentiation and Competitive Analysis
• 15:20 Thought Leadership and Community Engagement
• 18:24 Final Thoughts on Aikido's Advertising Success

Takeaways

• Aikido's ads are effective and engaging.
• Advertising can be broken down into three layers: cold, retargeting, and conversion.
• Creative content is crucial in the cold layer to attract interest.
• Testimonials and case studies build trust in the retargeting layer.
• Differentiation from competitors is key in advertising.
• Thought leadership can enhance community engagement.
• Using various ad formats can improve overall effectiveness.
• It's important to communicate product functionalities clearly.
• Building a strong pipeline is essential for growth.
• Continuous improvement in advertising strategies is necessary.

Keywords

Aikido, advertising strategy, LinkedIn ads, cold layer, retargeting, conversion, testimonials, case studies, differentiation, thought leadership