When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it. Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase in article views over the last 90 days for personal brand A 20-30% average open rate on weekly marketing emails for marketing agency A 5% CTR on ads for local soccer academy business How does she do it? That’s what we’ll find out today. She’s formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world. So to make the best of a bad situation, she dove into the world of digital marketing and her marketing career really started to blossom. Evelina likes sharing how she merges creativity with strategy, and why she believes email is the ultimate “business insurance” for any company or freelancer. Today she’s going to tell us about her profitable approach to welcome strategies. But first, I’m going to tell you that Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. You've had a lot of success with welcome email sequences for new subscribers that lead to sales. Could you describe one you've built? 2. What are the three most important rules you have when you put together a sequence like this? 3. What are the worst mistakes you see in welcome sequences that don't work? 4. When you're writing a single email in a welcome sequence, what advice would you give someone who's never done a welcome sequence before? 5. What was the most surprising reaction you've ever gotten to an email in a welcome sequence? 6. What advice would you give about subject lines and preview text? Could you give a couple of negative and positive examples? 7. Can you recommend any resources for people to learn more about putting together effective welcome sequences? Website: https://www.evelinakreative.com/ LinkedIn: Evelina Kagan https://www.linkedin.com/in/evelinakreative/https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreative https://www.instagram.com/evelinakreative/ Free email subject line swipe file: Downloadable PDF Free how to hire a copywriter guide: Downloadable PDF
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