In this short episode, you’ll hear the incredible story of how the first female Harvard professor of psychology determined that one word can increase your email response rates, meeting acceptances, and almost any scenario in which you need to ask for compliance. 
For example, from a prospect, client, or even a colleague.

How did she prove that?
What was the magic word?  
How much of a difference did it actually make?

Catch all versions of me here.

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