So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon
If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art.
The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what’s working now and what will work in the future.
He got his start selling shoes at the South Melbourne market, and now he’s one of the leading eCommerce brands in Australia.
In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce – all through the lens of someone who’s been ahead of the curve for decades.
What you’ll learn:
- How Vince turned his passion for shoes into a hugely profitable eCommerce brand.
- How he sold 3,000 shoes before a single one was made.
- How to gain a competitive edge by combining an eclectic range of skillsets.
- Email automation secrets: what Vince did years before others caught on.
- Why he believes the future of loyalty is blockchain and tokenised access.
- How he hires his team and tips on how you can hire the best people for you.
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